June 8, 2015 – APMP’s Board of Directors announce today that Christina Lewellen, MBA, will join APMP to serve as the association’s newly created role of Vice President of Business Development and Operations, effective June 16, 2015. Lewellen, a 10-year senior association executive, joins APMP after having served in a similar position most recently with the National Court Reporters Association (NCRA) in Vienna, Va.
In addition to developing new programs to increase APMP’s
corporate memberships, she will utilize her extensive media background to help APMP with story placement in national, international and business trade press. She joins APMP with a diverse career in both the association and corporate sectors.
“As we continue to attract new members globally and advocate for everyone in the proposal industry, Christina is the right person at the right time to help APMP go to a new level. Her business acumen, promotional expertise and revenue generation experience are vital to APMP’s growth plans,” said Rick Harris, APMP’s Executive Director.
In her tenure at NCRA, Lewellen reversed a two-decade long decline in membership, spearheaded the creation of an industry outlook report for the profession, and executed a nationwide public relations and marketing campaign designed to attract new professionals to the field. This campaign was featured on the front page of the Wall Street Journal as well as on CNBC and Fox & Friends.
Lewellen started her career in journalism, working as both a newspaper reporter and television producer. She moved to the association realm as the editor of a national trade publication, Window & Door magazine, and during her time there focused on business development opportunities for its owner, the National Glass Association. After obtaining her Master’s in Business Administration from the Rochester Institute of Technology in Rochester, N.Y., she served as the director of communications for the Air Conditioning Contractors of America and later as the director of public relations and communications for The Long & Foster Cos., the largest real estate company in the Mid-Atlantic region.
“The energy and momentum at APMP was apparent to me, even as an outsider, and I knew I wouldn’t regret throwing my hat into the ring to be a part of this dynamic, successful team,” Lewellen notes. “I’m thrilled about this opportunity and I’m ready to walk alongside APMP’s volunteer leadership, staff, and membership to meet the current and future needs of everyone in the proposal development lifecycle.”
Lewellen resides in Stephens City, Va., with her husband and their two daughters. In her personal time, she serves on the executive committee of the International Board of Directors for Harmony, Inc., and is a national director on Rochester Institute of Technology’s Saunders College of Business Alumni Advisory Board.
Feel free to welcome Christina to the APMP family by dropping her an e-mail at email@example.com.